As many of you know, online media is quite a new medium. It’s fast, versatile, and has the ability to reach millions of eyes within minutes if the subject goes viral. Online media does have its challenges, as the recent PewDiePie scandal shows, but overall, online media has many benefits that can change a business’s bottom line for the better, if harnessed correctly.
The key to making online media for your business or organization is the message. The message should be relatable, touching the memories of your target audience and compelling them to share said article. A prime example of this was a Toyota advert a few years ago that made the rounds on Facebook. I posted the video below. Watch it and try to see the message Toyota wishes to convey:
As you can see, the message Toyota conveys the safety of their vehicles. How do they do this? A stirring, relatable story that every Japanese person (and, given the worldwide popularity of this video, every viewer) that shows the lifetime of a Toyota vehicle and its owners. It’s something most viewers would probably be moved to tears by, right?
That’s the power of social media. That video was shared more than 6 million times, and that’s the YouTube video itself. So what does this mean for you? Be it you run a small business, or maybe you’re part of a large organization, the right message that reaches the right audience can bring so many eyes to your business. The opportunities are boundless. Obviously it’s important to be smart about this: don’t jump on popular hashtags or social movements without assessing what your post to that conversation will have as a meaning. A good example of what NOT to do was brought up by John Oliver a while back:
So remember: Online media is a very important tool for getting your brand out to millions of people in this day and age. However, be smart about what you’re trying to convey.
By the way, are you looking to create online media for Facebook, Twitter, Instagram, or YouTube? I’m sure you are by now. Perhaps Phoenix Film Productions can provide you some advice. Contact us at firstname.lastname@example.org or on our Facebook page:
-Zach, March 7, 2017