What Can Video Editors Do For You?

As a video editor, a question I regularly get asked is ‘whats the advantage of hiring an editor when I could do it myself?’
A common misconception is that doing it yourself will save money, time, and still produce a high quality piece. I’ve covered the basics in a previous post, but I’d like to go into more detail.
Video editors, such as myself, have access to more accurate editing software. There are so many more bells and whistles that come standard with Final Cut Pro X, Apple’s professional software for editing (which costs a lot of money), than with iMovie, the software that comes pre-installed with every Apple computer. More precise cuts, better color correction, more options for text editing, more effects pre-installed, and so much more awaits the FCPX user. iMovie is easy for simple videos (or the starting-out YouTuber), but I would highly recommend against making professional presentations, conference demonstration videos, recruitment videos, commercials, investor pitches, and internal videos on iMovie or Windows Movie Maker. The goal for these professional videos is to look professional.

The appearance of professionalism is very difficult to do for the start-up company with 1 or 2 or even 10 people. Unless you hire an actual editor for your company, or contract a video editing firm like Phoenix Films, using every day employees or even having managers or company presidents do the video editing is time-consuming, detracts from their real jobs, and often results in hastily-made, unappealing videos that will turn off any viewers, investors, prospective employees and prospective investors. Our job as video editors is to take that time off your hands and put it into our trained hands.

The costs of hiring one of us does seem daunting. Phoenix Films has a flat rate for hiring us (inquire within for details), and at first it’s intimidating, or may seem expensive. However, it’s important to compare that rate of hiring us to the amount of money that you’ll generate from a professionally-produced advertisement, investment pitch, or product pitch. Even better, established companies, brands, start ups, or even your every day mom-and-pop shop can continue churning out business, with the people hired to do their jobs able to do their jobs, while the video editors you hire do their own jobs. When you remove someone off a task and put them in a position they’re not familiar with, you’re taking them away from their productive, money-making job, and as mentioned earlier, the results might not generate the revenue you’re expecting.

Finally, think of the artist as a supplier rather than an artist. Often times, artists such as video editors, graphic designers, illustrators, photographers, and musicians are underpaid, asked to work “for experience” (which typically means for free), or are turned away from a prospective project once the project director sees the fees chart. Artists are just as important to your company’s existence as your supply chain. What good is a product without a method of expressing what that product is? As a video editing firm, Phoenix Films supplies companies with video products that amplify the value of your company’s product, service, or financial standing with investors. The videos we supply to your company allow a whole new view on what your company offers to the world. You might have a supply chain set for whatever your product is, but without a delivery method to the eyes of the world, nobody will have any knowledge of your product or service, nobody will even think of it-or your company’s- existence.

So in conclusion, we at Phoenix Films see ourselves as a potential valuable part of your company’s supply chain. We remove the necessity to have an employee do two jobs that might detract from their-and your company’s-productivity. The costs of hiring us are nowhere near the amount of value that comes from having a professionally produced video make the sales pitch for you.

If you’re convinced, send Phoenix Films an email for rate quotes at phoenixfilmsjapan@gmail.com

The Importance of the Banner on Facebook Pages

The advent of the Pages on Facebook has drastically changed the way companies and individuals do business. The ability to reach customers and promote their product or service on online media has never been easier, and the way we can showcase this is always changing.

Recently, Facebook has allowed us to add videos to the top of our Pages, which autoplay the moment someone clicks on the Page. We have the ability to add sound as well. This is a great idea for small businesses to instantaneously showcase what their company has to offer.

Recently, Ginza Hub, a Tokyo-based coworking space that focuses on small businesses, of which I belong to a directory of experts, contacted me to edit their own Facebook banner. I have uploaded the final product to the Phoenix Films YouTube Channel:

This is an engaging video which excites the audience and gives a preview to what your company is trying to show.

I strongly suggest making these videos around a minute long, 90 seconds max. Too much information as well will overwhelm your perspective audiences, but too little or too generic will be boring and unmemorable. Remember, your goal is to captivate your audience and make them purchase your services.

Even though it’s only a minute to 90 seconds long, making one of these videos properly takes a while. I strongly suggest hiring a professional to make this video.

If you would like Phoenix Film Productions to produce and edit your Facebook banner, please send me an email at phoenixfilmstokyo@gmail.com and we can discuss what is needed for your company’s Facebook banner video.


The Benefits of Online Media

As many of you know, online media is quite a new medium. It’s fast, versatile, and has the ability to reach millions of eyes within minutes if the subject goes viral. Online media does have its challenges, as the recent PewDiePie scandal shows, but overall, online media has many benefits that can change a business’s bottom line for the better, if harnessed correctly.

The key to making online media for your business or organization is the message. The message should be relatable, touching the memories of your target audience and compelling them to share said article. A prime example of this was a Toyota advert a few years ago that made the rounds on Facebook. I posted the video below. Watch it and try to see the message Toyota wishes to convey:

As you can see, the message Toyota conveys the safety of their vehicles. How do they do this? A stirring, relatable story that every Japanese person (and, given the worldwide popularity of this video, every viewer) that shows the lifetime of a Toyota vehicle and its owners. It’s something most viewers would probably be moved to tears by, right?

That’s the power of social media. That video was shared more than 6 million times, and that’s the YouTube video itself. So what does this mean for you? Be it you run a small business, or maybe you’re part of a large organization, the right message that reaches the right audience can bring so many eyes to your business. The opportunities are boundless. Obviously it’s important to be smart about this: don’t jump on popular hashtags or social movements without assessing what your post to that conversation will have as a meaning. A good example of what NOT to do was brought up by John Oliver a while back:

So remember: Online media is a very important tool for getting your brand out to millions of people in this day and age. However, be smart about what you’re trying to convey.

By the way, are you looking to create online media for Facebook, Twitter, Instagram, or YouTube? I’m sure you are by now. Perhaps Phoenix Film Productions can provide you some advice. Contact us at phoenixfilmsjapan@gmail.com or on our Facebook page:

-Zach, March 7, 2017