The Importance of the Banner on Facebook Pages

The advent of the Pages on Facebook has drastically changed the way companies and individuals do business. The ability to reach customers and promote their product or service on online media has never been easier, and the way we can showcase this is always changing.

Recently, Facebook has allowed us to add videos to the top of our Pages, which autoplay the moment someone clicks on the Page. We have the ability to add sound as well. This is a great idea for small businesses to instantaneously showcase what their company has to offer.

Recently, Ginza Hub, a Tokyo-based coworking space that focuses on small businesses, of which I belong to a directory of experts, contacted me to edit their own Facebook banner. I have uploaded the final product to the Phoenix Films YouTube Channel:

This is an engaging video which excites the audience and gives a preview to what your company is trying to show.

I strongly suggest making these videos around a minute long, 90 seconds max. Too much information as well will overwhelm your perspective audiences, but too little or too generic will be boring and unmemorable. Remember, your goal is to captivate your audience and make them purchase your services.

Even though it’s only a minute to 90 seconds long, making one of these videos properly takes a while. I strongly suggest hiring a professional to make this video.

If you would like Phoenix Film Productions to produce and edit your Facebook banner, please send me an email at [email protected] and we can discuss what is needed for your company’s Facebook banner video.



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