For 2 years, I’ve been ‘based’ out of a Regus rented office in Kannai, the size of a walk-in closet, as a matter of convenience and legality, for my film production business to operate. Phoenix Films, however, always existed as an entity that thrived on being out of the office and interacting with our clients in different parts of Japan (and in some cases, parts of America!)
Now, I (Zach), and Phoenix Films as a legal entity, have come across an opportunity I simply could not pass up.
Partnering with Ginza Hub coworking space in the heart of Tokyo, I have recently opened up Ginza Studio, a full-service, fully-modular, community-driven studio, where we offer bookings for photography and videography, and memberships for those who are seriously creative about their productivity. Some of the plans also include packages from Phoenix Films, so please check out the previous hyperlink for more information on those packages.
This Space is being built as a community effort. We want people to bring their ideas and their art for seminar ideas, as well as holding Tokyo Creative Community events here as well.
A few weeks ago, I was invited to film a party in Tokyo’s trendy Daikanyama district with local party group Tokyo Maniacs and arranged and put together by promoters Church of Trance. The Church of Trance head, in particular, wanted me to film an after video using the music of one of the headlining DJs, John Askew. This is a service that Phoenix Films offers, everything from a simple afterfilm like this, to a longer highlight reel with different shots of the different happenings in the bar. Please enjoy, and if you’re interested in this service, please contact me at this email, firstname.lastname@example.org
For the untrained eye, a typical Facebook-based video advertisement might look similar to the next video they are about to see. More trained eyes can see that certain video editing software was used to make different videos.
I myself can tell when a video was produced using iMovie, Windows Movie Maker, or on a more advanced software like Final Cut Pro X or Adobe Premiere.
For the budget-minded company, the allure of having free video editing software like iMovie or Windows Movie Maker installed with every company computer might make the desire to have professional editors do their video work go away. However, the end result will be a video that looks very generic, has very little attention-grabbing qualities, and (this is especially important if your company is making a pitch or presentation at events) might be just flat out boring.
The expensive programs like Final Cut Pro X and Premiere have a lot more bells and whistles to play with for video editors, but proper training is quite necessary for those wishing to use them. Very few times have I met someone just getting into video editing who can whip up a presentable video on Final Cut on his or her first try.
The key to making your presentation videos comes in 4 parts:
- Attention-grabbing layout and presentation format
- An appeal to the broadest possible audience
- The content/statement that is being made
- Careful attention to the nit-picky details of videos.
The 4th point is particularly important for video editing itself. These details are video transitions, background music, lighting/color coding, timing of the clips and background audio…the simple attention to detail is very important when making any sort of media.
The editing process to making a good piece of online media is a long process. It is not recommended letting an average joe straight-out-of-Starbucks “social media” guy edit videos without training. That’s where companies like Phoenix Film Productions come in.
The video in the following link is a sample video created by me showcasing some pretty standard editing techniques. https://youtu.be/8jFuAU5BCXM
Note the transitions, the text, even the Phoenix Film Productions watermark at the bottom. Everything flows, there’s a clear message to the video, and it keeps you glued to the screen, right? That’s what you should focus on when creating any sort of video media for your firm.
Do you need any sort of video editing done, now that you’ve read how no-so-straightforward online media can be? Contact us below. We look forward to working with you soon!
Zach/CEO of Phoenix Film Productions
Welcome to Phoenix Film Productions!
We are glad you stopped by. We hope to fulfill every media-editing need that may arise.
This site is currently still under construction and more updates will be posted soon. But for now, please feel free to visit our social media.