Tag: video editing

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Phoenix Films Japan in 2023

CEO and Chief Media Director Zach Kuhn

The pandemic brought forth many changes to our world. Indeed, my business was not spared from the economic fallout of the lockdowns, restrictions in travel, and general downturn in the economy.

Thankfully, my large network of similar-minded colleagues, creatives, and business collaborators have come up with many solutions during the last 3 years.

Enter Aoyama Pro. What began as a continuation of the 2018-style Ginza Studio, has merged into a full-fledged joint venture between a Kabushiki-gaisha and a number of filmmakers, actors, engineers, and marketing professionals.

Here is some of the works that Aoyama Pro has created, with Phoenix Films valued input:

The Ston-S nicotine-free vape pen
Renown Japanese professor Tetsuo Sawada explaining his book on population crises
Editing various podcast series by Dr. Greg Story of Dale Carnegie Tokyo

I networked with the English-language fan club of FC Tokyo recently. As a result, I was given tickets to attend their soccer match at the Tokyo National Stadium, and the resulting video on YouTube went viral:

Most recently, as part of Aoyama Pro, I have become the site editor and media creation specialist for PRONEWS Global. PRONEWS Global is a industry news website, focusing on the media production industry, especially around cameras and camera gear. Here is one of the videos we produced for PRONEWS Global recently:

PRONEWS Global Site

2023 is shaping up to be an incredibly busy year for Phoenix Films! However, I still would love to work together with you this year and beyond. Please contact me for more information on our services and our prices!
Have a wonderful year, everyone!

-Zach Kuhn,
CEO, Phoenix Film Productions GK

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Why Hiring a Video Editor Might Be a Better Idea Than Making Videos In-House

For the untrained eye, a typical Facebook-based video advertisement might look similar to the next video they are about to see. More trained eyes can see that certain video editing software was used to make different videos.
I myself can tell when a video was produced using iMovie, Windows Movie Maker, or on a more advanced software like Final Cut Pro X or Adobe Premiere.

For the budget-minded company, the allure of having free video editing software like iMovie or Windows Movie Maker installed with every company computer might make the desire to have professional editors do their video work go away. However, the end result will be a video that looks very generic, has very little attention-grabbing qualities, and (this is especially important if your company is making a pitch or presentation at events) might be just flat out boring.

The expensive programs like Final Cut Pro X and Premiere have a lot more bells and whistles to play with for video editors, but proper training is quite necessary for those wishing to use them. Very few times have I met someone just getting into video editing who can whip up a presentable video on Final Cut on his or her first try.

The key to making your presentation videos comes in 4 parts:

  1. Attention-grabbing layout and presentation format
  2. An appeal to the broadest possible audience
  3. The content/statement that is being made
  4. Careful attention to the nit-picky details of videos.

The 4th point is particularly important for video editing itself. These details are video transitions, background music, lighting/color coding, timing of the clips and background audio…the simple attention to detail is very important when making any sort of media.

The editing process to making a good piece of online media is a long process. It is not recommended letting an average joe straight-out-of-Starbucks “social media” guy edit videos without training. That’s where companies like Phoenix Film Productions come in.

The video in the following link is a sample video created by me showcasing some pretty standard editing techniques. https://youtu.be/8jFuAU5BCXM
Note the transitions, the text, even the Phoenix Film Productions watermark at the bottom. Everything flows, there’s a clear message to the video, and it keeps you glued to the screen, right? That’s what you should focus on when creating any sort of video media for your firm.

Do you need any sort of video editing done, now that you’ve read how no-so-straightforward online media can be? Contact us below. We look forward to working with you soon!

phoenixfilmsjapan@gmail.com

https://www.facebook.com/PhoenixFimsJapan

Zach/CEO of Phoenix Film Productions